Voice to Text for Growth Marketers
Your brain moves faster than your fingers when analyzing experiments. You see the pattern in the data, you know what it means for the funnel, but typing it all out kills the momentum. Blurt lets you speak your experiment hypotheses, test analyses, and growth strategy docs while the insight is still fresh. Hold a button, say what you're thinking, release. Text appears wherever your cursor is — in Notion, Google Docs, Slack, anywhere. No switching apps. No losing the thread. Just capture the insight before it fades.
The Typing Problem
Documenting experiment results before the next meeting
You just pulled the numbers on your latest A/B test. The variant won by 12%, and you know exactly why — the hypothesis was right about user motivation. But the growth sync starts in 15 minutes and you need this documented. Typing a full analysis takes 20 minutes. You end up with bullet points that miss the nuance. The real insight gets lost somewhere between your brain and the keyboard.
Writing A/B test hypotheses that actually get read
Before every experiment, you need a clear hypothesis document. Problem: your backlog has 47 test ideas and each one needs proper documentation. You know what you want to test and why, but translating rapid-fire growth thinking into well-structured docs takes forever. So hypotheses get scribbled in half-sentences. Three months later, nobody remembers why you ran that test.
Capturing growth strategy context for your team
You spent two hours analyzing competitor funnels and found three optimization opportunities. You could explain it in a five-minute voice memo, but your team needs something searchable and actionable. Converting your strategic thinking into a proper strategy doc means an hour of typing. By the time you finish the first paragraph, you've lost half the insights you wanted to capture.
Funnel analysis that explains the why, not just the what
The data shows a 23% drop-off between signup and activation. You know it's the onboarding friction — you can see it in the session recordings. But writing up the analysis with context, screenshots, and recommendations takes your entire afternoon. So you send a Slack message saying 'onboarding needs work' and the context dies with it. The fix gets deprioritized because nobody understands the full picture.
Your hands are tired but your brain isn't done
Growth work means constant documentation — experiment logs, channel analyses, cohort breakdowns, weekly reports. By 4pm, you've typed thousands of words and your wrists ache. But your best strategic thinking happens at the end of the day when you finally have time to zoom out. You skip the synthesis because you're physically tired of typing. The meta-insights never get written down.
How It Works
Blurt works everywhere growth marketers write — Notion, Google Docs, Amplitude notes, Slack channels, email. Anywhere you can put a cursor.
Hold your hotkey
Press your chosen shortcut. A small indicator shows Blurt is listening.
Talk naturally
Speak your hypothesis, analysis, or strategy insight. Blurt handles punctuation.
Release and done
Text appears at your cursor. No copying, no pasting, no extra steps.
Real Scenarios
Documenting A/B test results in real-time
The experiment data just came in and variant B crushed it. Hold your hotkey and speak: 'Variant B showed a 34% lift in conversion rate with 95% confidence. The simplified checkout flow reduced friction as hypothesized. Recommend rolling out to 100% of traffic and running a follow-up test on payment method ordering.' Full analysis captured in 15 seconds while you're still looking at the dashboard. No context switching, no forgetting the details.
Writing experiment hypotheses before you forget
You just noticed a pattern in user behavior that suggests a new test. Before the insight fades, hold your button: 'Hypothesis: Users who see social proof in the first 10 seconds of landing will convert at a higher rate. We believe this because session recordings show users scrolling for testimonials before signing up. Success metric: 15% increase in landing to signup conversion.' Hypothesis documented in the time it would take to open a new doc.
Explaining funnel drops to stakeholders
The CEO wants to know why activation is down. You've done the analysis — now you need to explain it. Hold and speak: 'Activation dropped 18% this week due to a change in the onboarding email sequence. Users who received the old Day 2 email activated at 45%, while the new version only converts at 38%. The new email removed the getting started checklist which was the primary driver of first action completion. Recommend reverting immediately.' Clear explanation ready for Slack in 20 seconds.
Capturing channel strategy insights
You just finished analyzing paid social performance and have strong opinions. Instead of typing a lengthy strategy doc, talk through it: 'Facebook CPA increased 40% this quarter due to iOS tracking changes. Recommend shifting 30% of budget to TikTok where we're seeing $12 CPA versus $28 on Facebook. Also testing influencer partnerships as a hedge against platform volatility.' Strategic context captured while the analysis is fresh.
Weekly growth report narratives
The numbers are in the spreadsheet, but leadership wants the story. Hold your hotkey and narrate the week: 'This week we saw a 23% increase in trial signups driven primarily by the new landing page variant. Retention held steady at 45% day-7, and we shipped two experiments — the pricing page test showed no significant difference, but the onboarding tooltip test increased activation by 8%.' Weekly report narrative done before your coffee gets cold.
Quick Slack updates during deep analysis
You're buried in Amplitude when someone asks for an update on the latest campaign. Don't break focus — hold, speak: 'Campaign is performing ahead of target. Seeing 2.3x ROAS after 48 hours. Will have full attribution data by Friday but early signals are strong. Scaling spend 20% tomorrow.' Back to your analysis in 5 seconds. No typing, no context destruction.
Competitor analysis documentation
You just spent an hour going through a competitor's funnel and found gold. Capture it before you forget: 'Competitor X is using a reverse trial model — full access for 7 days, then paywall. Their onboarding has 4 steps versus our 8. Key differentiator is their AI assistant that appears on page 3. We should test reducing our onboarding to 5 steps and adding contextual help.' Strategic intelligence documented in 30 seconds instead of 30 minutes of typing.
Why growth marketers choose Blurt over built-in dictation
| Blurt | macOS Dictation | |
|---|---|---|
| Activation | Single hotkey, instant start | Click microphone icon or double-tap key |
| Speed | Text appears in under 500ms | 2-3 second delay before transcription |
| Accuracy | Handles marketing terms and metrics | Struggles with CPA, ROAS, CTR terminology |
| Reliability | Works consistently across all apps | Often fails in Notion, Google Docs |
| Privacy | Audio processed securely, not stored | Sent to Apple servers by default |
Frequently Asked Questions
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