Voice to Text for Marketing Managers
Your job is to think strategically and move fast, not to spend half your day typing briefs and emails. Blurt lets you capture campaign ideas, draft team communications, and document performance insights the moment they hit you. Hold a button, speak naturally, release. Text appears wherever your cursor is — in Google Docs, Slack, Asana, anywhere. No more staring at blank documents. No more losing ideas while you hunt for the right words. Just talk and move on to what matters.
The Typing Problem
Campaign briefs that take longer to write than to conceive
You know exactly what the campaign should achieve. The target audience, the channels, the messaging pillars — it's all clear in your head. But translating that vision into a polished brief takes an hour of typing and formatting. By the time you're done wrestling with bullet points and headers, you've lost the creative energy that sparked the idea in the first place.
Cross-team emails that eat your mornings
Sales wants a campaign update. Product needs messaging alignment. The agency is waiting for feedback. Each email requires context, diplomacy, and clarity. You could knock out a quick reply in 30 seconds of talking, but typing it out with the right tone takes 10 minutes. Multiply that by 15 emails and your entire morning is gone before you've done any actual marketing work.
Performance reports that nobody has time to write
The data is in your dashboards. You can see what worked and what didn't. But turning those insights into a coherent report for leadership means an hour of typing, formatting tables, and crafting executive summaries. So the report gets pushed to tomorrow. And tomorrow. The insights go stale while you're drowning in other fires.
Vendor communications that pile up
The creative agency needs direction. The media buyer has questions about targeting. The influencer partnership needs contract clarifications. Each vendor conversation requires careful, professional communication. You know what to say — explaining it out loud would take two minutes — but writing it all out feels like a second job on top of your actual job.
Strategy documents that never get finished
You have the quarterly marketing strategy mapped out in your mind. The competitive positioning, the channel mix, the budget allocation — it all makes sense when you explain it in meetings. But getting it into a shareable document means hours of writing that you simply don't have. So the strategy lives in your head and your team operates on incomplete information.
How It Works
Blurt works in every app marketing managers use — Google Docs, Notion, Slack, Asana, email clients, presentation tools. Anywhere you can put a cursor.
Hold your hotkey
Press your chosen shortcut. A small indicator shows Blurt is listening.
Talk naturally
Speak your brief, email, or report. Blurt handles punctuation automatically.
Release and done
Text appears at your cursor. No copying, no pasting, no extra steps.
Real Scenarios
Drafting campaign briefs in minutes instead of hours
A new product launch is coming and the team needs a creative brief by EOD. Instead of staring at a blank Google Doc, hold your hotkey and talk through the campaign: 'Target audience is mid-career professionals aged 30 to 45. Key message is that this product saves them two hours per week. Primary channels are LinkedIn and email. Tone should be confident but not salesy.' The brief's skeleton appears instantly. Add a few headers and you're done in 15 minutes instead of 90.
Clearing your inbox before the morning standup
You have 12 emails requiring responses before the 9 AM meeting. Hold the button and respond to each one out loud: 'Thanks for the update. Let's move forward with option B. I'll loop in Sarah for the creative assets and we can target Thursday for the first draft.' Each email takes 15 seconds instead of 3 minutes of careful typing. Inbox cleared. Coffee still warm.
Writing performance reports while the data is fresh
The campaign ended yesterday and leadership wants results. Pull up your analytics dashboard and dictate the report in real-time: 'Q4 holiday campaign delivered 2.3 million impressions, exceeding our target by 15 percent. Click-through rate of 3.2 percent was our highest ever for this segment. Recommend reallocating 20 percent of Q1 budget to this channel based on these results.' Report drafted while you're still looking at the numbers.
Giving feedback to agencies without the back-and-forth
The creative agency sent mock-ups that need detailed feedback. Instead of typing cryptic comments, hold your hotkey and explain exactly what you're thinking: 'The headline on version two is stronger but the visual feels too cluttered. Can we simplify by removing the secondary CTA and increasing white space around the main offer? Also, the brand blue looks darker than our style guide — please match hex code 0066CC.' Clear direction in 20 seconds.
Documenting meeting insights before they fade
You just left a stakeholder meeting with a dozen action items and strategic pivots. Instead of trying to remember everything later, pull up your notes app immediately and dictate: 'CEO wants more focus on enterprise segment. Shifting 30 percent of budget from SMB campaigns. Need new messaging by end of month. Sarah to lead creative refresh. Follow up with product team about feature launch timing.' Captured in 30 seconds while still walking back to your desk.
Aligning cross-functional teams without endless typing
Product, sales, and marketing need to sync on the upcoming launch messaging. You could schedule another meeting, or you could send a comprehensive Slack message: 'Here is where we landed on positioning. Primary value prop is time savings, secondary is ease of use. Sales should emphasize the free trial in conversations. Product, we need the feature comparison chart by Friday. I will draft customer-facing emails by Monday.' Cross-team alignment in one spoken paragraph.
Creating social media content on the fly
An industry moment is happening and your brand needs to respond while it's relevant. Hold your hotkey and draft three LinkedIn post options: 'Option one takes a thought leadership angle. Option two is more casual and relatable. Option three directly ties to our product.' Each option dictated in 10 seconds. Pick the best one, make a quick edit, and publish while the moment still matters.
Why marketing managers choose Blurt over built-in dictation
| Blurt | macOS Dictation | |
|---|---|---|
| Activation | Single hotkey, instant start | Click microphone icon or 'Hey Siri' |
| Speed | Text appears in under 500ms | 2-3 second delay before transcription |
| Reliability | Consistent accuracy across sessions | Often fails silently or mishears |
| Marketing vocabulary | Handles terms like CTR, ROI, KPI naturally | Struggles with abbreviations and jargon |
| Punctuation | Automatic punctuation, no verbal commands needed | Requires saying 'period' and 'comma' |
Frequently Asked Questions
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