Voice to Text for PPC Specialists
Your paid media expertise lives in your head, not your typing speed. Blurt lets you speak campaign analysis notes, client reports, ad copy drafts, and keyword research documentation while your hands stay free. Hold a button, explain your strategy, release. Text appears wherever your cursor is — in Google Ads, Excel, Slack, anywhere. No more bottlenecking brilliant campaign insights behind slow typing. Just talk and document.
The Typing Problem
Writing campaign analysis that clients actually understand
You've spent an hour dissecting why CPA spiked last week. The data tells a clear story — auction pressure from a new competitor, seasonal demand shifts, landing page issues. But translating that analysis into a client-friendly narrative takes another hour of typing. You know exactly what happened and what to do about it. The keyboard is the only thing standing between your expertise and your client's understanding.
Drafting ad copy variations at scale
The campaign needs 15 responsive search ad variations by end of day. You know the angles: benefit-focused, urgency-driven, social proof, problem-solution. Speaking each variation takes seconds. But typing them out, formatting for the character limits, documenting the rationale for each — that's a two-hour slog. Your creative momentum dies somewhere between the third and fourth headline.
Documenting keyword research decisions
Your keyword list has 200 terms organized by intent and funnel stage. The research is done, but now you need to explain why you chose these keywords, which match types to use, what negative keywords to add. Your client needs to understand the strategy, not just see a spreadsheet. Typing that context takes longer than the research itself.
Client reports that prove your value
ROAS is up 40 percent. Cost per conversion dropped. New audience segments are outperforming expectations. The numbers prove your strategy worked, but clients want the story behind the metrics. They want to know what you did differently, what you learned, what comes next. Writing that narrative every month is a half-day exercise in exhaustion.
Performance review notes that inform future strategy
You're analyzing last quarter's campaigns and the insights are flowing. This audience segment underperformed because of creative fatigue. That bidding strategy worked better for lead gen than ecommerce. These learnings need to be documented before they evaporate from memory. But stopping to type disrupts your analytical flow and half the insights get lost.
How It Works
Blurt works in every app PPC specialists use — Google Ads, Microsoft Advertising, Excel, Google Sheets, Slack, anywhere you can place a cursor.
Hold your hotkey
Press your chosen shortcut. A small indicator shows Blurt is listening.
Talk naturally
Speak your campaign analysis, ad copy idea, or client update. Blurt handles punctuation.
Release and done
Text appears at your cursor. No copying, no pasting, no extra steps.
Real Scenarios
Dictating campaign analysis notes in real-time
You're reviewing yesterday's performance data and spot a pattern. Hold your hotkey and capture the insight: 'Mobile traffic from the remarketing campaign is converting at 2.3 percent, double the desktop rate. The simplified mobile landing page we launched last week is working. Recommend shifting 20 percent more budget to mobile-preferred ads and testing the simplified layout on desktop.' Analysis documented in 15 seconds without breaking your analytical flow.
Creating ad copy variations rapidly
You need headline options for a new campaign. Hold and speak: 'Headline one, Save 40 Percent on Your First Order. Headline two, Free Shipping on Orders Over 50 Dollars. Headline three, Join 50,000 Happy Customers. Headline four, Limited Time Spring Sale.' Four variations captured in 20 seconds. Your creative momentum stays intact while documentation keeps pace.
Building keyword research documentation
You've identified a high-intent keyword cluster. Hold button, explain the strategy: 'Adding exact match for enterprise project management software with estimated CPC of 18 dollars. High commercial intent, competitors bidding aggressively but our landing page relevance score should drive lower costs. Pair with negative keywords for free and open source to filter non-buyers.' Strategic context preserved for future reference and client education.
Writing monthly client report narratives
The data dashboard shows strong results. Hold button and tell the story: 'This month we tested three new audience segments in the awareness campaign. The in-market segment for business software outperformed by 65 percent on click-through rate and 40 percent on conversion rate. We've reallocated budget accordingly and are now testing creative variations specific to this audience's pain points.' Client-ready narrative captured in 25 seconds.
Recording performance review insights
Quarterly review reveals important patterns. Hold and capture: 'Q4 analysis shows our automated bidding strategies underperformed manual CPC by 12 percent during the Black Friday surge. Auction volatility exceeded the algorithm's learning capacity. Recommend switching to manual bidding during major promotional periods and returning to automated strategies during stable demand cycles.' Strategic learning documented before the next meeting pulls your attention elsewhere.
Explaining bid strategy rationale
Your client questions why you chose target CPA over maximize conversions. Hold button: 'We're using target CPA at 45 dollars because your sales team can only handle 20 qualified leads per day. Maximize conversions would drive volume but overwhelm your follow-up capacity and waste ad spend on leads that never get called. This approach optimizes for quality within your operational constraints.' Complex strategy explained clearly in 15 seconds.
Documenting negative keyword lists
The search terms report shows irrelevant traffic patterns. Hold and dictate: 'Adding negative keywords from this week's search terms: jobs, careers, salary, training, certification, tutorial, how to become. These informational queries are burning budget on users researching the industry, not buying our product. Should reduce wasted spend by approximately 8 percent.' Negative keyword strategy documented with clear reasoning.
Responding to client questions in Slack
A client asks why impressions dropped suddenly. You know the answer — hold button: 'The impression drop correlates with our bid adjustment yesterday. We reduced bids on the branded campaign to shift budget toward prospecting. Branded impressions are down 30 percent but prospecting reach is up 45 percent. This aligns with your goal of expanding audience reach this quarter.' Detailed response sent in 12 seconds, back to your optimization work.
Why PPC specialists choose Blurt over built-in dictation
| Blurt | macOS Dictation | |
|---|---|---|
| Activation | Single hotkey, instant start | Double-tap Fn key, often fails to activate |
| Speed | Text appears in under 500ms | 2-3 second delay before transcription starts |
| Industry terms | Handles PPC jargon accurately | Mangles terms like ROAS, CPA, CTR, and impression share |
| Reliability | Works consistently every time | Randomly stops working mid-sentence |
| Punctuation | Automatic, intelligent punctuation | Requires saying 'period' and 'comma' manually |
Frequently Asked Questions
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