Voice to Text for Brand Managers
Your job is to shape perception and protect brand integrity, not to spend hours typing guidelines and presentations. Blurt lets you capture brand strategy insights, draft creative briefs, and document competitive analysis the moment inspiration strikes. Hold a button, speak naturally, release. Text appears wherever your cursor is — in Google Docs, Keynote, Notion, anywhere. No more losing brilliant positioning ideas while you struggle to type them out. No more delaying stakeholder updates because writing takes too long. Just talk and move on to what matters.
The Typing Problem
Brand guidelines that never get documented properly
You know exactly how the brand should look, sound, and feel. The voice, the tone, the do's and don'ts — it's all crystal clear in your head. But getting it into a comprehensive guidelines document means hours of careful writing. You could explain the entire brand personality in a 10-minute conversation, but typing it out with proper formatting and examples takes an entire afternoon. So the guidelines stay incomplete and your team keeps making inconsistent choices.
Creative briefs that take longer to write than the campaign they describe
The campaign concept is solid. You can see the target audience, the key messages, the emotional territory you want to own. Explaining it to your creative team would take five minutes. But writing a brief that captures all the nuance — the brand voice, the competitive context, the strategic rationale — that's a two-hour typing marathon. By the time you finish, you've lost the enthusiasm that made the idea exciting in the first place.
Campaign strategy notes that exist only in your head
After weeks of research and stakeholder conversations, you have a clear strategic direction. The positioning, the messaging architecture, the channel strategy — you could present it confidently to any executive. But documenting it all means hours of typing, and you have three other campaigns demanding attention. So the strategy stays unwritten, living only in your memory, impossible for others to reference or build upon.
Stakeholder presentations that pile up in your queue
The CMO wants an update on brand health. The product team needs messaging alignment. The agency is waiting for campaign direction. Each presentation requires careful thought about what to include and how to frame it. You know exactly what to say — you could walk through any of these in person right now. But building the deck and writing the speaker notes means hours you don't have. So presentations get delayed and stakeholders get frustrated.
Competitive analysis that goes stale before you can share it
You just reviewed a competitor's latest campaign and spotted critical insights about their positioning shift. You can see exactly how to respond and where your brand has an opportunity. But writing up the analysis with screenshots, strategic implications, and recommended actions takes an hour. By the time you find that hour, two more competitor moves have happened and your analysis is already outdated.
How It Works
Blurt works in every app brand managers use — Google Docs, Keynote, Notion, Figma, Slack, presentation tools. Anywhere you can put a cursor.
Hold your hotkey
Press your chosen shortcut. A small indicator shows Blurt is listening.
Talk naturally
Speak your guidelines, brief, or analysis. Blurt handles punctuation automatically.
Release and done
Text appears at your cursor. No copying, no pasting, no extra steps.
Real Scenarios
Drafting comprehensive brand guidelines in one session
It's time to update the brand guidelines and everyone is waiting. Instead of staring at a blank document, hold your hotkey and talk through each section: 'Our brand voice is confident but never arrogant. We speak like a knowledgeable friend, not a corporate entity. Use active voice. Keep sentences under 20 words. Avoid jargon unless our audience uses it first.' The entire voice and tone section drafted in five minutes instead of an hour. Move on to visual guidelines and keep talking.
Creating creative briefs that inspire great work
The agency needs a brief for the spring campaign by tomorrow. Hold your hotkey and explain it like you're sitting across from the creative director: 'We want to own the feeling of effortless confidence. Think someone who just got promoted and knows they earned it. The target is professional women 28 to 40 who are ambitious but authentic. Avoid anything that feels try-hard or performative.' Brief drafted in 10 minutes with all the strategic context that makes creative teams do their best work.
Documenting campaign strategy while the thinking is fresh
You just finished the strategic planning session and have a clear direction. Before the details fade, pull up your strategy doc and dictate: 'Primary positioning is around time reclamation. Secondary message is professional credibility. We lead with emotional benefits then support with functional proof points. Channels prioritize LinkedIn for thought leadership and email for conversion. Avoid Instagram until Q3 brand refresh.' Strategy documented in three minutes instead of never.
Building stakeholder presentations without the writing bottleneck
The executive brand review is next week and you need to present competitive positioning. Open your deck and dictate speaker notes for each slide: 'Competitor A shifted to price leadership messaging this quarter, abandoning their quality positioning. This creates an opportunity for us to own the premium space they vacated. Recommend increasing emphasis on craftsmanship and heritage in Q2 campaigns.' Notes for all 15 slides done in 20 minutes.
Capturing competitive intelligence in real-time
You're reviewing a competitor's new campaign and the insights are flowing. Hold your hotkey and analyze while you watch: 'They've completely changed their color palette to softer tones. This suggests they're moving toward the wellness-adjacent space we identified as a threat. Their messaging now emphasizes self-care over performance. We should accelerate our own differentiation toward achievement and ambition.' Analysis captured while you're in the analytical mindset.
Providing agency feedback that actually gets understood
The creative team sent concepts that need direction. Instead of vague typed comments, hold your hotkey and explain: 'Concept two is closest but the execution feels too safe. Push the visual tension further. The headline captures our voice perfectly but the body copy reverts to corporate speak. Look at the guidelines section on conversational tone. Also the secondary CTA dilutes the message — consider removing it entirely.' Clear, actionable feedback in 30 seconds.
Writing brand messaging frameworks on the fly
Product needs messaging for a new feature launch and they need it today. Hold your hotkey and build the framework: 'Primary headline focuses on the outcome, not the feature. Something like reclaim your afternoon, not new scheduling tool. Supporting points are ease of setup, integration with existing workflows, and team visibility. Proof points include the beta user stats we collected. Avoid technical language in the first touchpoint.' Messaging framework drafted before the meeting ends.
Why brand managers choose Blurt over built-in dictation
| Blurt | macOS Dictation | |
|---|---|---|
| Activation | Single hotkey, instant start | Click microphone icon or 'Hey Siri' |
| Speed | Text appears in under 500ms | 2-3 second delay before transcription |
| Reliability | Consistent accuracy across sessions | Often fails silently or mishears |
| Brand vocabulary | Handles terms like positioning, value prop, brand equity | Struggles with marketing terminology |
| Punctuation | Automatic punctuation, no verbal commands needed | Requires saying 'period' and 'comma' |
Frequently Asked Questions
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